Drive Dundee Electric is a campaign aimed at the residents and businesses of Dundee. The campaign focuses on promoting and supporting the uptake of electric vehicles in the city. Drive Dundee Electric have a bank of knowledge, contacts and experience from adopting EVs within Dundee City Council and supplying local infrastructure.
Through the campaign, the team is committed to creating a lasting connection with the city’s residents, raising awareness of the benefits of EVs and sharing any advice on making the switch to electric. Drive Dundee Electric actively participate in relevant industry events and have previously hosted workshops and events in Dundee, such as an EV Christmas parade, launch events at the city's EV charging hubs and a global EV conference in partnership with the International Energy Agency. Events such as our “Chat and Charge” event saw Dundee Council, local EV drivers and members of the public meet up at our EV hub to exchange knowledge and encourage the uptake of electric vehicles to the broader public. More recently, the campaign hosted a GREENFLEET Mission Zero Roadshow, which aimed to connect Scottish businesses and local authorities to overcome climate challenges and discuss decarbonisation strategies.
The Drive Dundee Electric campaign has had a significant and direct impact on the air quality in Dundee. The rollout of education and engagement pieces within the community has motivated an increase in the EV uptake by residents, which ultimately has a great impact on the air quality in the city.
As part of the Sustainable Dundee network, which is chaired by the Dundee City Council’s Sustainability and Climate Change Team, Drive Dundee Electric stays in touch with other departments of the council as well as businesses and organisations in Dundee who strive to become net zero. Partners coordinate and collaborate on public engagement, events and projects that build on the City's Climate Action Plan.